TY - JOUR
T1 - Meet the (Ideal) Candidate
T2 - How viewers interpret political advertising during the “Invisible primary”
AU - Parmelee, John H.
PY - 2008
Y1 - 2008
KW - 2004 U.S. Presidential Primary
KW - Candidate Videos
KW - Focus Groups
KW - Ideal Candidate
UR - http://www.scopus.com/inward/record.url?scp=85045701256&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85045701256&partnerID=8YFLogxK
U2 - 10.1080/10510970701849404
DO - 10.1080/10510970701849404
M3 - Article
AN - SCOPUS:85045701256
SN - 1051-0974
VL - 59
SP - 68
EP - 83
JO - Communication Studies
JF - Communication Studies
IS - 1
ER -