Mobilizing Latino Voters The Impact of Language and Co-Ethnic Policy Leadership

Michael Binder, Vladimir Kogan, Thad Kousser, Costas Panagopoulos

Research output: Contribution to journalArticlepeer-review

Abstract

Building on evidence that Latino voters participate at higher rates when co-ethnic candidates appear on the ballot, we report the results from a field experiment examining whether co-ethnic policy leadership can produce similar mobilization in direct democracy elections. The study features a direct-mail campaign conducted during California's 2010 statewide primary election aimed at mobilizing Latino voters.
Original languageAmerican English
Pages (from-to)677-699
JournalAmerican Politics Research
Volume42
Issue number4
DOIs
StatePublished - Jul 1 2014

Disciplines

  • Economics
  • Public Administration
  • Public Relations and Advertising

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