Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China

Riley T. Krotz; Gregory T. Gundlach; Diana L. Moss

doi:10.1177/07439156221095861

Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China

Riley T. Krotz, Gregory T. Gundlach, Diana L. Moss

Marketing and Logistics

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	221-236
Number of pages	16
Journal	Journal of Public Policy and Marketing
Volume	41
Issue number	3
DOIs	https://doi.org/10.1177/07439156221095861
State	Published - Jul 2022

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

competition policy and law
minimum advertised prices
recommended prices
resale price maintenance
unilateral price policies

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10.1177/07439156221095861

Cite this

Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China. / Krotz, Riley T.; Gundlach, Gregory T.; Moss, Diana L.
In: Journal of Public Policy and Marketing, Vol. 41, No. 3, 07.2022, p. 221-236.

Research output: Contribution to journal › Article › peer-review

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Modernizing Competition Policy and Law: The Impact of Marketing Developments on the Legal Treatment of Price Maintenance in the United States, the European Union, and China

ASJC Scopus Subject Areas

Keywords

Access to Document

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