Motion infographics for stakeholder engagement: A content-marketing perspective

Angel Perez Vila; Rana Soleimani; Justin Zuopeng Zhang

doi:10.4018/978-1-6684-5934-8.ch019

Motion infographics for stakeholder engagement: A content-marketing perspective

Angel Perez Vila
, Rana Soleimani
, Justin Zuopeng Zhang

Management

University of North Florida

Research output: Chapter or Contribution to Book › Chapter

Original language	English
Title of host publication	Handbook of Research on Revisioning and Reconstructing Higher Education After Global Crises
Publisher	IGI Global
Pages	400-414
Number of pages	15
ISBN (Electronic)	9781668459355
ISBN (Print)	9781668459348
DOIs	https://doi.org/10.4018/978-1-6684-5934-8.ch019
State	Published - Jan 20 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 16 Peace, Justice and Strong Institutions

ASJC Scopus Subject Areas

General Social Sciences

Access to Document

10.4018/978-1-6684-5934-8.ch019

Cite this

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title = "Motion infographics for stakeholder engagement: A content-marketing perspective",

author = "Vila, \{Angel Perez\} and Rana Soleimani and Zhang, \{Justin Zuopeng\}",

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language = "English",

isbn = "9781668459348",

pages = "400--414",

booktitle = "Handbook of Research on Revisioning and Reconstructing Higher Education After Global Crises",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Motion infographics for stakeholder engagement

T2 - A content-marketing perspective

AU - Vila, Angel Perez

AU - Soleimani, Rana

AU - Zhang, Justin Zuopeng

PY - 2023/1/20

Y1 - 2023/1/20

UR - https://www.scopus.com/pages/publications/85162081849

UR - https://www.scopus.com/pages/publications/85162081849#tab=citedBy

U2 - 10.4018/978-1-6684-5934-8.ch019

DO - 10.4018/978-1-6684-5934-8.ch019

M3 - Chapter

AN - SCOPUS:85162081849

SN - 9781668459348

SP - 400

EP - 414

BT - Handbook of Research on Revisioning and Reconstructing Higher Education After Global Crises

PB - IGI Global

ER -

Motion infographics for stakeholder engagement: A content-marketing perspective

UN SDGs

ASJC Scopus Subject Areas

Access to Document

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