Museums in the COVID-19 pandemic: the impact of economic stimulus policy and market strategy of the national palace museums in Taiwan

Shu Chi Shen, Tsai Ching Liu, Chung Ping Albert Loh, Chin Shyan Chen

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)238-251
Number of pages14
JournalMuseum Management and Curatorship
Volume39
Issue number2
DOIs
StatePublished - 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Visual Arts and Performing Arts
  • Tourism, Leisure and Hospitality Management

Keywords

  • art tourism
  • COVID-19
  • economic stimulus policy
  • market strategy
  • museum
  • voucher

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