Network Organization and Systems Competition: A Marketing Analysis

Ravi S. Achrol, Gregory T. Gundlach

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)743-768
Number of pages26
JournalAntitrust Bulletin
Volume59
Issue number4
DOIs
StatePublished - Dec 1 2014

ASJC Scopus Subject Areas

  • Law
  • Economics and Econometrics

Keywords

  • business ecosystems
  • distribution
  • marketing
  • network organization
  • networks
  • systems competition
  • vertical marketing systems

Cite this