Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey

Bastian Mrutzek-Hartmann; Herbert Kotzab; Işık Özge Yumurtacı Hüseyinoğlu; Sascha Kühling

doi:10.1108/IJRDM-10-2021-0503

Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey

Bastian Mrutzek-Hartmann, Herbert Kotzab, Işık Özge Yumurtacı Hüseyinoğlu, Sascha Kühling

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1129-1155
Number of pages	27
Journal	International Journal of Retail and Distribution Management
Volume	50
Issue number	8-9
DOIs	https://doi.org/10.1108/IJRDM-10-2021-0503
State	Published - Aug 11 2022
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Dynamic and ordinary capabilities
Germany
Omni-channel
Resource and capability bundle
SME
Specialty retailer
Turkey

Access to Document

10.1108/IJRDM-10-2021-0503

Cite this

Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey. / Mrutzek-Hartmann, Bastian; Kotzab, Herbert; Yumurtacı Hüseyinoğlu, Işık Özge et al.
In: International Journal of Retail and Distribution Management, Vol. 50, No. 8-9, 11.08.2022, p. 1129-1155.

Research output: Contribution to journal › Article › peer-review

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AU - Kühling, Sascha

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Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey

ASJC Scopus Subject Areas

Keywords

Access to Document

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