Optimizing short food supply chains through understanding consumer preferences for organic foods via e-commerce platforms and last-mile logistics

Vikas Kumar, Rahul Sindhwani, Justin Zuopeng Zhang, Jighyasu Gaur

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1788-1809
Number of pages22
JournalBritish Food Journal
Volume127
Issue number5
DOIs
StatePublished - Apr 28 2025
Externally publishedYes

ASJC Scopus Subject Areas

  • Food Science

Keywords

  • Behavioral intention
  • E-commerce websites
  • Last-mile logistics
  • Perceived knowledge
  • Price
  • Trust

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