Personalization of politicians on Instagram: what Generation Z wants to see in political posts

John H. Parmelee, Stephynie C. Perkins, Berrin Beasley

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1773-1788
Number of pages16
JournalInformation Communication and Society
Volume26
Issue number9
DOIs
StatePublished - 2023

ASJC Scopus Subject Areas

  • Communication
  • Library and Information Sciences

Keywords

  • Electronic word-of-mouth communication
  • Generation Z
  • Instagram
  • political personalization

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