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Potentials of RFID application in retailing: A conjoint-based preference analysis

  • California State University-East Bay

Research output: Chapter or Contribution to BookChapter

Original languageEnglish
Title of host publicationEuropean Retail Research (Volume 22)
Pages159-176
Number of pages18
DOIs
StatePublished - 2009
Externally publishedYes

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

Keywords

  • Adoption
  • Conjoint Analysis
  • RFID
  • Technology

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