Promotional mix, public relations and emerging technologies in sport

Research output: Chapter or Contribution to Book › Chapter

Original language	American English
Title of host publication	Sport marketing
Subtitle of host publication	Winning strategies for business success
Editors	B. Turner, K. Miloch, B. Parkhouse
Place of Publication	Dubuque, IA
Pages	173-191
State	Published - 2013

Cite this

@inbook{fffea4c9400941cf82bcfe5835214336,

title = "Promotional mix, public relations and emerging technologies in sport",

author = "Stephen Dittmore and Galen Clavio and Miloch, \{Kimberly S.\}",

year = "2013",

language = "American English",

pages = "173--191",

editor = "B. Turner and K. Miloch and B. Parkhouse",

booktitle = "Sport marketing",

}