@inbook{7bfdeddfe29944078748703c59d2e821,
title = "Relational Exchange Research in Marketing",
keywords = "Governance Structure, Hybrid Form, Marketing Literature, Relational Exchange, Vertical Integration",
author = "Greg Gundlach",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17049-7\_23",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "111",
booktitle = "Developments in Marketing Science",
}