Relationship marketing management: A school in the history of marketing thought

Adel I. El-Ansary

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)43-56
Number of pages14
JournalJournal of Relationship Marketing
Volume4
Issue number1-2
DOIs
StatePublished - Aug 16 2005
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • History of marketing thought
  • Relationship management
  • Relationship marketing
  • Relationship marketing management

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