Relationship marketing management: A school in the history of marketing thought

Adel I. El-Ansary

doi:10.1300/J366v04n01_04

Relationship marketing management: A school in the history of marketing thought

Adel I. El-Ansary

University of North Florida

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	43-56
Number of pages	14
Journal	Journal of Relationship Marketing
Volume	4
Issue number	1-2
DOIs	https://doi.org/10.1300/J366v04n01_04
State	Published - Aug 16 2005
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

History of marketing thought
Relationship management
Relationship marketing
Relationship marketing management

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10.1300/J366v04n01_04

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KW - Relationship marketing

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Relationship marketing management: A school in the history of marketing thought

ASJC Scopus Subject Areas

Keywords

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