Religion or Religiosity: Which Is the Culprit for Consumer Switching Behavior?

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)262-280
Number of pages19
JournalJournal of International Consumer Marketing
Volume25
Issue number4
DOIs
StatePublished - Jul 2013

ASJC Scopus Subject Areas

  • Management Information Systems
  • Marketing

Keywords

  • Consumer switching behavior
  • Korea
  • U.S.
  • religion
  • religiosity
  • religious affiliation

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