| Original language | English |
|---|---|
| Pages (from-to) | 157-171 |
| Number of pages | 15 |
| Journal | Journal of Consumer Behaviour |
| Volume | 9 |
| Issue number | 3 |
| DOIs | |
| State | Published - May 2010 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Social Psychology
- Applied Psychology