Resale price maintenance and free riding: insights from multi-channel research

Gregory T. Gundlach, Kenneth C. Manning, Joseph P. Cannon

Research output: Contribution to journalReview articlepeer-review

Original languageEnglish
Pages (from-to)18-31
Number of pages14
JournalAMS Review
Volume1
Issue number1
DOIs
StatePublished - Mar 2011

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Antitrust
  • Channels of distribution
  • Free riding
  • Legal
  • Multi-channel marketing
  • Multi-channel research
  • Multi-channel shopping
  • Pricing
  • Resale price maintenance
  • Retailing

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