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Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factors

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)48-61
Number of pages14
JournalJournal of Public Policy and Marketing
Volume39
Issue number1
DOIs
StatePublished - Jan 1 2020

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • antitrust law
  • channel pricing strategy
  • competition
  • resale price maintenance
  • unilateral price policies

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