Revisiting STREMII: An application of social media crisis communication during Hurricane Matthew

Margaret C. Stewart; Cory Young

Revisiting STREMII: An application of social media crisis communication during Hurricane Matthew

Ithaca College

Research output: Contribution to journal › Article › peer-review

Abstract

Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of the revised model are discussed in interpersonal and organizational contexts related to examples of social media use during the October 2016 Atlantic Hurricane Matthew.

Original language	American English
Journal	International Journal of Crisis and Risk Communication
Volume	1R
State	Published - Nov 1 2018

Keywords

Social media
crisis management
situational crisis communication theory
STREMII model
Hurricane Matthew

Disciplines

Communication
Communication Technology and New Media
Environmental Studies
Mass Communication
Organizational Communication
Other Communication
Public Relations and Advertising
Social Media

Cite this

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title = "Revisiting STREMII: An application of social media crisis communication during Hurricane Matthew",

abstract = " Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of the revised model are discussed in interpersonal and organizational contexts related to examples of social media use during the October 2016 Atlantic Hurricane Matthew.",

keywords = "Social media, crisis management, situational crisis communication theory, STREMII model, Hurricane Matthew",

author = "Stewart, {Margaret C.} and Cory Young",

note = "Stewart, M. C., & Young, C. (2018). Revisiting STREMII: Social media crisis communication during Hurricane Matthew. Journal of International Crisis and Risk Communication Research, 1(2), 279-302. https://doi.org/10.30658/jicrcr.1.2.5",

year = "2018",

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language = "American English",

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N1 - Stewart, M. C., & Young, C. (2018). Revisiting STREMII: Social media crisis communication during Hurricane Matthew. Journal of International Crisis and Risk Communication Research, 1(2), 279-302. https://doi.org/10.30658/jicrcr.1.2.5

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N2 - Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of the revised model are discussed in interpersonal and organizational contexts related to examples of social media use during the October 2016 Atlantic Hurricane Matthew.

AB - Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of the revised model are discussed in interpersonal and organizational contexts related to examples of social media use during the October 2016 Atlantic Hurricane Matthew.

KW - Social media

KW - crisis management

KW - situational crisis communication theory

KW - STREMII model

KW - Hurricane Matthew

M3 - Article

VL - 1R

JO - International Journal of Crisis and Risk Communication

JF - International Journal of Crisis and Risk Communication

ER -