Rural E-Commerce Model with Attention Mechanism: Role of Li Ziqi’s Short Videos from the Perspective of Heterogeneous Knowledge Management

Huosong Xia, Juan Weng, Justin Zuopeng Zhang, Yangmei Gao

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)118-136
Number of pages19
JournalJournal of Global Information Technology Management
Volume25
Issue number2
DOIs
StatePublished - 2022

ASJC Scopus Subject Areas

  • Information Systems
  • Information Systems and Management

Keywords

  • Attention mechanism
  • entrepreneur
  • heterogeneous knowledge management
  • Li Ziqi
  • rural E-commerce
  • short video

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