Original language | English |
---|---|
Pages (from-to) | 65-72 |
Number of pages | 8 |
Journal | Journal of Business and Industrial Marketing |
Volume | 8 |
Issue number | 3 |
DOIs | |
State | Published - Mar 1993 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing