| Original language | English |
|---|---|
| Pages (from-to) | 65-72 |
| Number of pages | 8 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 8 |
| Issue number | 3 |
| DOIs | |
| State | Published - Mar 1993 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing