Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

George P. Moschis; S. Todd Weaver

doi:10.1080/15332960903408542

Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

George P. Moschis
, S. Todd Weaver

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	106-115
Number of pages	10
Journal	Services Marketing Quarterly
Volume	31
Issue number	1
DOIs	https://doi.org/10.1080/15332960903408542
State	Published - 2009
Externally published	Yes

ASJC Scopus Subject Areas

Business, Management and Accounting (miscellaneous)

Keywords

Gerontographics
Long-term care insurance
Segmentation
Target marketing

Access to Document

10.1080/15332960903408542

Cite this

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title = "Segmenting Demand for Long-Term Care Insurance Among Mature Consumers",

keywords = "Gerontographics, Long-term care insurance, Segmentation, Target marketing",

author = "Moschis, \{George P.\} and Weaver, \{S. Todd\}",

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T1 - Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

AU - Moschis, George P.

AU - Weaver, S. Todd

PY - 2009

Y1 - 2009

KW - Gerontographics

KW - Long-term care insurance

KW - Segmentation

KW - Target marketing

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DO - 10.1080/15332960903408542

M3 - Article

AN - SCOPUS:77951123190

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VL - 31

SP - 106

EP - 115

JO - Services Marketing Quarterly

JF - Services Marketing Quarterly

IS - 1

ER -

Segmenting Demand for Long-Term Care Insurance Among Mature Consumers

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this