Segmenting social media users based on ongoing brand activities to track consumer behavior change

Youngtae Choi; Michael W. Kroff; Gabriel Ignacio Penagos-Londoño; Felipe Ruiz-Moreno

doi:10.4018/979-8-3693-1918-5.ch008

Segmenting social media users based on ongoing brand activities to track consumer behavior change

Youngtae Choi
, Michael W. Kroff
, Gabriel Ignacio Penagos-Londoño
, Felipe Ruiz-Moreno

Marketing and Logistics

Research output: Chapter or Contribution to Book › Chapter

Original language	English
Title of host publication	AI Impacts in Digital Consumer Behavior
Publisher	IGI Global
Pages	192-216
Number of pages	25
ISBN (Electronic)	9798369319192
ISBN (Print)	9798369319185
DOIs	https://doi.org/10.4018/979-8-3693-1918-5.ch008
State	Published - Mar 4 2024

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting
General Computer Science
General Social Sciences

Access to Document

10.4018/979-8-3693-1918-5.ch008

Cite this

@inbook{7def5ad941d4442eae017b1a530ab6e1,

title = "Segmenting social media users based on ongoing brand activities to track consumer behavior change",

author = "Youngtae Choi and Kroff, \{Michael W.\} and Penagos-Londo{\~n}o, \{Gabriel Ignacio\} and Felipe Ruiz-Moreno",

year = "2024",

month = mar,

day = "4",

doi = "10.4018/979-8-3693-1918-5.ch008",

language = "English",

isbn = "9798369319185",

pages = "192--216",

booktitle = "AI Impacts in Digital Consumer Behavior",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Segmenting social media users based on ongoing brand activities to track consumer behavior change

AU - Choi, Youngtae

AU - Kroff, Michael W.

AU - Penagos-Londoño, Gabriel Ignacio

AU - Ruiz-Moreno, Felipe

PY - 2024/3/4

Y1 - 2024/3/4

UR - https://www.scopus.com/pages/publications/85189233724

UR - https://www.scopus.com/pages/publications/85189233724#tab=citedBy

U2 - 10.4018/979-8-3693-1918-5.ch008

DO - 10.4018/979-8-3693-1918-5.ch008

M3 - Chapter

AN - SCOPUS:85189233724

SN - 9798369319185

SP - 192

EP - 216

BT - AI Impacts in Digital Consumer Behavior

PB - IGI Global

ER -

Segmenting social media users based on ongoing brand activities to track consumer behavior change

ASJC Scopus Subject Areas

Access to Document

Other files and links

Fingerprint

Cite this