Original language | English |
---|---|
Pages (from-to) | 92-108 |
Number of pages | 17 |
Journal | Journal of Marketing |
Volume | 64 |
Issue number | 2 |
DOIs | |
State | Published - Apr 2000 |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Paul N. Bloom, Gregory T. Gundlach, Joseph P. Cannon
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 92-108 |
Number of pages | 17 |
Journal | Journal of Marketing |
Volume | 64 |
Issue number | 2 |
DOIs | |
State | Published - Apr 2000 |