| Original language | English |
|---|---|
| Pages (from-to) | 173-184 |
| Number of pages | 12 |
| Journal | Journal of Public Policy and Marketing |
| Volume | 17 |
| Issue number | 2 |
| DOIs | |
| State | Published - 1998 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing