Social, local and mobile commerce practices in omni-channel retailing: Insights from Germany and Turkey

Işık Özge Yumurtacı Hüseyinoğlu, Erdem Galipoğlu, Herbert Kotzab

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)711-729
Number of pages19
JournalInternational Journal of Retail and Distribution Management
Volume45
Issue number7-8
DOIs
StatePublished - 2017
Externally publishedYes

ASJC Scopus Subject Areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Keywords

  • Germany
  • Local commerce
  • Mobile commerce
  • Omni-channel management
  • SO-LO-MO
  • Social commerce
  • Turkey

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