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Social, local and mobile commerce practices in omni-channel retailing: Insights from Germany and Turkey

  • Işık Özge Yumurtacı Hüseyinoğlu
  • , Erdem Galipoğlu
  • , Herbert Kotzab

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)711-729
Number of pages19
JournalInternational Journal of Retail and Distribution Management
Volume45
Issue number7-8
DOIs
StatePublished - 2017
Externally publishedYes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus Subject Areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Keywords

  • Germany
  • Local commerce
  • Mobile commerce
  • Omni-channel management
  • SO-LO-MO
  • Social commerce
  • Turkey

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