Social marketing: the family planning experience.

A. I. El-ansary; J. Kramer Oe

doi:10.2307/1249940

Social marketing: the family planning experience.

A. I. El-ansary, J. Kramer Oe

Louisiana State University

Research output: Contribution to journal › Article › peer-review

Abstract

Marketing is a field in transition. In recent years, its spectrum has broadened to involve marketing of social causes. So far, we have been flooded with literature and discussions of the theoretical underpinnings of broadening the concept of marketing. There seems to be a greater need now to examine available evidence of “broadening type” applications, especially in the most controversial area of “social marketing.” This is a report on a social marketing application. It explores the application of marketing technology in family planning.

Original language	English
Pages (from-to)	1-7
Number of pages	7
Journal	Journal of Marketing
Volume	37
Issue number	3
DOIs	https://doi.org/10.2307/1249940
State	Published - Jul 1973
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Social Marketing
Family planning
social causes
Louisiana model

Access to Document

10.2307/1249940

Cite this

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title = "Social marketing: the family planning experience.",

abstract = "Marketing is a field in transition. In recent years, its spectrum has broadened to involve marketing of social causes. So far, we have been flooded with literature and discussions of the theoretical underpinnings of broadening the concept of marketing. There seems to be a greater need now to examine available evidence of “broadening type” applications, especially in the most controversial area of “social marketing.” This is a report on a social marketing application. It explores the application of marketing technology in family planning.",

keywords = "Social Marketing, Family planning, social causes, Louisiana model",

author = "El-ansary, {A. I.} and {Kramer Oe}, J.",

note = "El-Ansary, A. I., & Kramer, O. E. (1973). Social Marketing: The Family Planning Experience. Journal of Marketing, 37(3), 1-7. https://doi.org/10.1177/002224297303700301",

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KW - social causes

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