Social media and the new product development during COVID-19: An integrated model for SMEs

Sandip Rakshit; Sandeep Mondal; Nazrul Islam; Sajjad Jasimuddin; Zuopeng Zhang

doi:10.1016/j.techfore.2021.120869

Social media and the new product development during COVID-19: An integrated model for SMEs

Sandip Rakshit, Sandeep Mondal, Nazrul Islam, Sajjad Jasimuddin, Zuopeng Zhang

Coggin College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	120869
Journal	Technological Forecasting and Social Change
Volume	170
DOIs	https://doi.org/10.1016/j.techfore.2021.120869
State	Published - Sep 2021
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Applied Psychology
Management of Technology and Innovation

Keywords

Customer empathy
New product development
Small and medium-sized enterprises (SMEs)
Social media
Structural equation modeling

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10.1016/j.techfore.2021.120869

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title = "Social media and the new product development during COVID-19: An integrated model for SMEs",

keywords = "Customer empathy, New product development, Small and medium-sized enterprises (SMEs), Social media, Structural equation modeling",

author = "Sandip Rakshit and Sandeep Mondal and Nazrul Islam and Sajjad Jasimuddin and Zuopeng Zhang",

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T2 - An integrated model for SMEs

AU - Rakshit, Sandip

AU - Mondal, Sandeep

AU - Islam, Nazrul

AU - Jasimuddin, Sajjad

AU - Zhang, Zuopeng

PY - 2021/9

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KW - Customer empathy

KW - New product development

KW - Small and medium-sized enterprises (SMEs)

KW - Social media

KW - Structural equation modeling

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DO - 10.1016/j.techfore.2021.120869

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VL - 170

JO - Technological Forecasting and Social Change

JF - Technological Forecasting and Social Change

M1 - 120869

ER -

Social media and the new product development during COVID-19: An integrated model for SMEs

ASJC Scopus Subject Areas

Keywords

Access to Document

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