Societal marketing: A strategic view of the marketing mix in the 1970's

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	553-566
Number of pages	14
Journal	Journal of the Academy of Marketing Science
Volume	2
Issue number	4
DOIs	https://doi.org/10.1007/BF02729449
State	Published - Sep 1974
Externally published	Yes

ASJC Scopus Subject Areas

TY - JOUR

T1 - Societal marketing

T2 - A strategic view of the marketing mix in the 1970's

AU - El Ansary, Adel I.

PY - 1974/9

Y1 - 1974/9

UR - http://www.scopus.com/inward/record.url?scp=51649182640&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=51649182640&partnerID=8YFLogxK

U2 - 10.1007/BF02729449

DO - 10.1007/BF02729449

M3 - Article

AN - SCOPUS:51649182640

SN - 0092-0703

VL - 2

SP - 553

EP - 566

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 4

ER -