| Original language | English |
|---|---|
| Pages (from-to) | 553-566 |
| Number of pages | 14 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 2 |
| Issue number | 4 |
| DOIs | |
| State | Published - Sep 1974 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Economics and Econometrics
- Marketing
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