Special issue: “History of marketing channels thought--Theory formation and identity confirmation”

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Abstract

The Journal of Marketing Channels is pleased to announce and invite submissions for a Special Issue on the “History of Marketing Channels Thought: Theory Formation and Identity Confirmation.” The deadline for manuscript submission is December 31, 2016, with publication of accepted papers planned during late 2017 or early 2018.
Original languageAmerican English
Pages (from-to)166-167
Number of pages2
JournalJournal of Marketing Channels
Volume23
Issue number3
StatePublished - Jul 2016

Keywords

  • History of marketing
  • Theory formation
  • marketing channels
  • history

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