Spillover Effects of Brand Safety Violations in Social Media

Chunsik Lee, Junga Kim, Joon Soo Lim

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)354-371
Number of pages18
JournalJournal of Current Issues and Research in Advertising
Volume42
Issue number4
DOIs
StatePublished - 2021

ASJC Scopus Subject Areas

  • Marketing

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