Spillover Effects of Brand Safety Violations in Social Media

Chunsik Lee; Junga Kim; Joon Soo Lim

doi:10.1080/10641734.2021.1905572

Spillover Effects of Brand Safety Violations in Social Media

Chunsik Lee
, Junga Kim
, Joon Soo Lim

School of Communication

Syracuse University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	354-371
Number of pages	18
Journal	Journal of Current Issues and Research in Advertising
Volume	42
Issue number	4
DOIs	https://doi.org/10.1080/10641734.2021.1905572
State	Published - 2021

ASJC Scopus Subject Areas

Marketing

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10.1080/10641734.2021.1905572

Cite this

@article{ce25705772604bcfac6529bab76571ab,

title = "Spillover Effects of Brand Safety Violations in Social Media",

author = "Chunsik Lee and Junga Kim and Lim, \{Joon Soo\}",

note = "Lee, C., Kim, J., \& Lim, J. S. (2021). Spillover Effects of Brand Safety Violations in Social Media. Journal of Current Issues \& Research in Advertising, 42(4), 354–371. https://doi.org/10.1080/10641734.2021.1905572",

year = "2021",

doi = "10.1080/10641734.2021.1905572",

language = "English",

volume = "42",

pages = "354--371",

number = "4",

}

TY - JOUR

T1 - Spillover Effects of Brand Safety Violations in Social Media

AU - Lee, Chunsik

AU - Kim, Junga

AU - Lim, Joon Soo

N1 - Lee, C., Kim, J., & Lim, J. S. (2021). Spillover Effects of Brand Safety Violations in Social Media. Journal of Current Issues & Research in Advertising, 42(4), 354–371. https://doi.org/10.1080/10641734.2021.1905572

PY - 2021

Y1 - 2021

UR - https://www.scopus.com/pages/publications/85106315807

UR - https://www.scopus.com/pages/publications/85106315807#tab=citedBy

U2 - 10.1080/10641734.2021.1905572

DO - 10.1080/10641734.2021.1905572

M3 - Article

AN - SCOPUS:85106315807

SN - 1064-1734

VL - 42

SP - 354

EP - 371

JO - Journal of Current Issues and Research in Advertising

JF - Journal of Current Issues and Research in Advertising

IS - 4

ER -

Spillover Effects of Brand Safety Violations in Social Media

ASJC Scopus Subject Areas

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