Sports marketing and new media

Stephen W. Dittmore, Shannon T. McCarthy

Research output: Chapter or Contribution to Book › Chapter › peer-review

Original language	English
Title of host publication	Routledge Handbook of Sport and New Media
Editors	A.C. Billings, M. Hardin
Pages	165-176
Number of pages	12
ISBN (Electronic)	9781136292132
DOIs	https://doi.org/10.4324/9780203114711
State	Published - Jan 10 2014
Externally published	Yes

ASJC Scopus Subject Areas

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