Stakeholder marketing: Why "stakeholder" was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing

Gregory T. Gundlach; William L. Wilkie

doi:10.1509/jppm.29.1.89

Stakeholder marketing: Why "stakeholder" was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing

Gregory T. Gundlach
, William L. Wilkie

Marketing and Logistics

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	89-92
Number of pages	4
Journal	Journal of Public Policy and Marketing
Volume	29
Issue number	1
DOIs	https://doi.org/10.1509/jppm.29.1.89
State	Published - 2010

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Corporate social responsibility
Definition of marketing
Stakeholder marketing

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10.1509/jppm.29.1.89

Cite this

Stakeholder marketing: Why "stakeholder" was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing. / Gundlach, Gregory T.; Wilkie, William L.
In: Journal of Public Policy and Marketing, Vol. 29, No. 1, 2010, p. 89-92.

Research output: Contribution to journal › Review article › peer-review

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Stakeholder marketing: Why "stakeholder" was omitted from the American Marketing Association's official 2007 definition of marketing and why the future is bright for stakeholder marketing

ASJC Scopus Subject Areas

Keywords

Access to Document

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