TY - JOUR
T1 - Stepping into the Metaverse and Unlocking the Power of Interactivity
T2 - Examining the Impact of Metaverse Platform Attributes on User Engagement
AU - Kumar, Aman
AU - Shankar, Amit
AU - Behl, Abhishek
AU - Zhang, Justin
N1 - Publisher Copyright:
© 2024 by the Association for Information Systems.
PY - 2024
Y1 - 2024
KW - Engagement
KW - Interactivity
KW - Metaverse
KW - Self-Platform Connection
KW - Stimulus-Organism-Response Theory
UR - http://www.scopus.com/inward/record.url?scp=85214362925&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85214362925&partnerID=8YFLogxK
U2 - 10.17705/1thci.00215
DO - 10.17705/1thci.00215
M3 - Article
AN - SCOPUS:85214362925
VL - 16
SP - 517
EP - 542
JO - AIS Transactions on Human-Computer Interaction
JF - AIS Transactions on Human-Computer Interaction
IS - 4
M1 - 5
ER -