Strategic evolution in manufacturer–supplier collaboration: A game-theoretic exploration of product customization dynamics

Qiao Wu, Shuning Zhang, Hongye Zhang, Justin Zuopeng Zhang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)5491-5502
Number of pages12
JournalManagerial and Decision Economics
Volume45
Issue number8
DOIs
StatePublished - Jul 30 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Strategy and Management
  • Management Science and Operations Research
  • Management of Technology and Innovation

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