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Strategic Interorganization Management: An Approach for Evaluating the Impact of New Technologies on Distribution Channel Structures and Relationships

  • Adel I. El-Ansary
  • , Patricia B. Fox
  • The George Washington University

Research output: Chapter or Contribution to BookChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages254-259
Number of pages6
DOIs
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Channel Member
  • Distribution Channel
  • Environmental Opportunity
  • Final Consumer
  • Service Output

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