Skip to main navigation Skip to search Skip to main content

Strategic marketing issues

Research output: Chapter or Contribution to Book › Chapter

Original languageEnglish
Title of host publicationBusiness Policy and Strategy
Subtitle of host publicationThe Art of Competition
PublisherTaylor & Francis
Pages105-117
Number of pages13
ISBN (Electronic)9780849383250
ISBN (Print)9780367241964
StatePublished - Mar 19 2007
Externally publishedYes

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting
  • General Social Sciences

Cite this