Strategic responses to market uncertainty: performance value of strategic agility and online-to-offline platform adoption

Yulong Liu, Mian Wu, Kee Hung Lai, Justin Zuopeng Zhang, Jingna Wang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number2292983
JournalEnterprise Information Systems
Volume18
Issue number1
DOIs
StatePublished - 2024
Externally publishedYes

ASJC Scopus Subject Areas

  • Computer Science Applications
  • Information Systems and Management

Keywords

  • Digitalization
  • O2O
  • contingency theory
  • market uncertainty
  • performance value
  • platform
  • strategic agility theory

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