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Structured Abstract: Social Irritants—Small Things with Large Consequences

Research output: Chapter or Contribution to BookChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages1363-1369
Number of pages7
DOIs
StatePublished - 2017

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management

Keywords

  • Affective Rating
  • Affective Response
  • Cognitive Rating
  • Service Failure
  • Social Norm

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