@article{82e7d3705ab349c49a233eefaac602fc,
title = "Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations",
author = "Shikha Upadhyaya and Vann, \{Richard J.\} and Sonia Camacho and Baker, \{Courtney Nations\} and Leary, \{R. Bret\} and Mittelstaedt, \{John D.\} and Rosa, \{Jos{\'e} Antonio\}",
year = "2014",
month = jun,
day = "1",
doi = "10.1177/0276146713504107",
language = "American English",
volume = "34",
pages = "145--159",
journal = "Journal of Macromarketing",
issn = "1552-6534",
number = "2",
}