Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations

Shikha Upadhyaya; Richard J. Vann; Sonia Camacho; Courtney Nations Baker; R. Bret Leary; John D. Mittelstaedt; José Antonio Rosa

doi:10.1177/0276146713504107

Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations

Shikha Upadhyaya, Richard J. Vann, Sonia Camacho, Courtney Nations Baker, R. Bret Leary, John D. Mittelstaedt, José Antonio Rosa

Research output: Contribution to journal › Article › peer-review

Original language	American English
Pages (from-to)	145-159
Journal	Journal of Macromarketing
Volume	34
Issue number	2
DOIs	https://doi.org/10.1177/0276146713504107
State	Published - Jun 1 2014
Externally published	Yes

Disciplines

Public Relations and Advertising
Sociology
Marketing

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10.1177/0276146713504107License: Unspecified

Cite this

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title = "Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations",

author = "Shikha Upadhyaya and Vann, \{Richard J.\} and Sonia Camacho and Baker, \{Courtney Nations\} and Leary, \{R. Bret\} and Mittelstaedt, \{John D.\} and Rosa, \{Jos{\'e} Antonio\}",

year = "2014",

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doi = "10.1177/0276146713504107",

language = "American English",

volume = "34",

pages = "145--159",

journal = "Journal of Macromarketing",

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T1 - Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems

T2 - Antecedents, Implications, and Recommendations

AU - Upadhyaya, Shikha

AU - Vann, Richard J.

AU - Camacho, Sonia

AU - Baker, Courtney Nations

AU - Leary, R. Bret

AU - Mittelstaedt, John D.

AU - Rosa, José Antonio

PY - 2014/6/1

Y1 - 2014/6/1

UR - https://journals.sagepub.com/doi/abs/10.1177/0276146713504107

U2 - 10.1177/0276146713504107

DO - 10.1177/0276146713504107

M3 - Article

SN - 1552-6534

VL - 34

SP - 145

EP - 159

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -

Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems: Antecedents, Implications, and Recommendations

Disciplines

Access to Document

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