| Original language | English |
|---|---|
| Pages (from-to) | 183-198 |
| Number of pages | 16 |
| Journal | Industrial Marketing Management |
| Volume | 30 |
| Issue number | 2 |
| DOIs | |
| State | Published - Feb 2001 |
ASJC Scopus Subject Areas
- Marketing
Supply Chain Management: The Integration of Logistics in Marketing
Ursula Y. Alvarado, Herbert Kotzab
Research output: Contribution to journal › Article › peer-review