Testing a Cultural Orientation Model of Electronic Word-of-Mouth Communication: a Comparative Study of U.S. and Korean Social Media Users

TY - JOUR

T1 - Testing a Cultural Orientation Model of Electronic Word-of-Mouth Communication

T2 - a Comparative Study of U.S. and Korean Social Media Users

AU - Lee, Chunsik

AU - Choi, Youngtae

AU - Kim, Junga

N1 - Lee, C., Choi, Y., & Kim, J. (2017). Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users. Asian Journal of Communication, 28(1), 74–92. https://doi.org/10.1080/01292986.2017.1334075

PY - 2018/1

Y1 - 2018/1

KW - cross-cultural research

KW - electronic word-of-mouth

KW - horizontal individualism and collectivism

KW - Social media

KW - vertical individualism and collectivism

KW - within-culture variations

UR - http://www.scopus.com/inward/record.url?scp=85020198149&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85020198149&partnerID=8YFLogxK

U2 - 10.1080/01292986.2017.1334075

DO - 10.1080/01292986.2017.1334075

M3 - Article

AN - SCOPUS:85020198149

SN - 0129-2986

VL - 28

SP - 74

EP - 92

JO - Asian Journal of Communication

JF - Asian Journal of Communication

IS - 1

ER -