The American marketing association's 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society

Gregory T. Gundlach

doi:10.1509/jppm.26.2.243

The American marketing association's 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society

Gregory T. Gundlach

Marketing and Logistics

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	243-250
Number of pages	8
Journal	Journal of Public Policy and Marketing
Volume	26
Issue number	2
DOIs	https://doi.org/10.1509/jppm.26.2.243
State	Published - 2007

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.26.2.243

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The American marketing association's 2004 definition of marketing: Perspectives on its implications for scholarship and the role and responsibility of marketing in society

ASJC Scopus Subject Areas

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