TY - JOUR
T1 - The American marketing association's new definition of marketing
T2 - Perspective and commentary on the 2007 revision
AU - Gundlach, Gregory T.
AU - Wilkie, William L.
PY - 2009
Y1 - 2009
KW - American marketing association
KW - Definition
KW - Marketing
UR - http://www.scopus.com/inward/record.url?scp=73949090091&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=73949090091&partnerID=8YFLogxK
U2 - 10.1509/jppm.28.2.259
DO - 10.1509/jppm.28.2.259
M3 - Review article
AN - SCOPUS:73949090091
SN - 0743-9156
VL - 28
SP - 259
EP - 264
JO - Journal of Public Policy and Marketing
JF - Journal of Public Policy and Marketing
IS - 2
ER -