@article{dabcc64fabff432a9842b34402c28098,
title = "The American marketing association's new definition of marketing: Perspective and commentary on the 2007 revision",
keywords = "American marketing association, Definition, Marketing",
author = "Gundlach, \{Gregory T.\} and Wilkie, \{William L.\}",
year = "2009",
doi = "10.1509/jppm.28.2.259",
language = "English",
volume = "28",
pages = "259--264",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
publisher = "SAGE Publications, Inc.",
number = "2",
}