The American marketing association's new definition of marketing: Perspective and commentary on the 2007 revision

Gregory T. Gundlach; William L. Wilkie

doi:10.1509/jppm.28.2.259

The American marketing association's new definition of marketing: Perspective and commentary on the 2007 revision

Marketing and Logistics

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	259-264
Number of pages	6
Journal	Journal of Public Policy and Marketing
Volume	28
Issue number	2
DOIs	https://doi.org/10.1509/jppm.28.2.259
State	Published - 2009

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

American marketing association
Definition
Marketing

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10.1509/jppm.28.2.259

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The American marketing association's new definition of marketing: Perspective and commentary on the 2007 revision

ASJC Scopus Subject Areas

Keywords

Access to Document

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