The dark side of mobile apps: when and how technical security matters for in-app purchases?

Yulong (David) Liu; Henry F.L. Chung; Zuopeng (Justin) Zhang; Mian Wu

doi:10.1108/APJML-10-2022-0875

The dark side of mobile apps: when and how technical security matters for in-app purchases?

Yulong (David) Liu, Henry F.L. Chung, Zuopeng (Justin) Zhang, Mian Wu

Coggin College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	2965-2982
Number of pages	18
Journal	Asia Pacific Journal of Marketing and Logistics
Volume	35
Issue number	12
DOIs	https://doi.org/10.1108/APJML-10-2022-0875
State	Published - Dec 1 2023
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Strategy and Management
Marketing

Keywords

App security
Consumer satisfaction
In-app purchases
Mobile apps
Social media marketing

Access to Document

10.1108/APJML-10-2022-0875

Cite this

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title = "The dark side of mobile apps: when and how technical security matters for in-app purchases?",

keywords = "App security, Consumer satisfaction, In-app purchases, Mobile apps, Social media marketing",

author = "Liu, {Yulong (David)} and Chung, {Henry F.L.} and Zhang, {Zuopeng (Justin)} and Mian Wu",

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AU - Wu, Mian

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KW - Social media marketing

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JO - Asia Pacific Journal of Marketing and Logistics

JF - Asia Pacific Journal of Marketing and Logistics

IS - 12

ER -

The dark side of mobile apps: when and how technical security matters for in-app purchases?

ASJC Scopus Subject Areas

Keywords

Access to Document

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